What Would Gwyneth Do?

From Celebritology – Like a ministering angel, that paragon of tastemaking — Gwyneth Paltrow — has at last answered our prayers with her latest venture, a Web site named GOOP (which, along with “Apple” and “Moses” makes her 0 for three in the naming department).

The site — which bears a scarily similar feel in look and tone to Daily Candy — promises to share Paltrow’s unerring taste with anyone with a Web browser and a desire to emulate the insouciant one’s charmed life.

While there is a short mission statement currently posted at the site, Celebritology managed to get a copy of the draft version*. We share it in its entirety below:

My life is good because I am not passive about it. [I took full advantage of being born to famous parents.] I want to nourish what is real [my Britishness], and I want to do it without wasting time. I love to travel [first class, de rigueur], to cook [when it suits me. And not have to do the dishes. Ha!], to eat, to take care of my body [I still don't get why everyone doesn't hire a trainer] and mind [I'm all about my Trivial Pursuits fact-a-day calendar], to work hard [at being as insouciant as possible]. I love being a mother who has overcome my bad qualities [foot in mouth disease] to be a good mother. I love being in spaces that are clean** and feel nice [like my London home when Chris is on tour].

Over the years I have tried different things [like Brad Pitt and comedy]. I have made lots of mistakes [the whole "Apple" thing -- too late now]. But I have figured some things out [DVD remote] in the process and would like to share them with [lucky lucky] you. Whether you want a good place to eat in London [who doesn't?], some advice on where to stay in Austin [I'm so hip!], the recipe I made up this week [I eat!], or some thoughts from one of my sages [Madonna!], GOOP is a little bit of everything that makes up my life.

Make your own life good [poor things]. Invest in what’s real [like, say, a Tod's leather satchel]. Cook a meal for someone you love [yes, oneself counts]. Pause before reacting [boy have I learned this one]. Clean out your space [I can't stress this whole clean thing enough]. Read something beautiful. Treat yourself to something. Go to a city you’ve never been to [and stay there!]. Learn something new. Don’t be lazy. Work out and stick with it [and you, too, may find yourself in Jay-Z's inner circle]. GOOP [I have no idea what this means. It's like "Smurf."]. Make it great.

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* You know we like totally made up the bracketed bits, right?

** Gwynnie’s obsession with “clean” is well documented. In 2004, she explained her naming of daughter Apple thusly to Oprah Winfrey: “…apples are so sweet and they’re wholesome and it’s biblical – and I just thought it sounded so lovely and … clean!”