Beyonce Looks VERY DIFFERENT in a NEW AD, L’Oreal Accused of White Washing

August 7, 2008

in Beyonce

 Photobucket

R+B superstar BEYONCE KNOWLES’ skin was reportedly digitally bleached in an advertising campaign for cosmetics giant L’Oreal. The 26-year-old star – who signed on with the company as a spokesmodel in 2006 – is featured in an advertisement for L’Oréal Paris in the September (08) edition of U.S. women’s fashion magazine Elle.

  

Under the airbursh? Beyonce, left in a new L’Oreal

The magazine includes a full-length head shot of the former Destiny’s Child singer as she pitches a hair-highlighting product – shocking readers who noticed her apparent change in appearance, according to the New York Post. The company advertises their product in eight pages throughout the magazine – featuring a host of other celebrities including Scarlett Johansson, Milla Jovovich and Penelope Cruz. A representative for Hachette Filipacchi Media – the company that publishes the magazine – has confirmed they are looking into the matter, adding magazine editors generally accept advertisers’ products without close inspection. A spokesperson for L’Oreal Paris has not returned calls for comment, while Knowles’ publicist has denied seeing the advert. – WENN

There is more

Previous post: Update on Katie Holmes Ugly Jeans

Next post: MADONNA UNDER INVESTIGATION for Ripping Off Tourists

orange

{ 5 comments… read them below or add one }

bluet August 9, 2008 at 8:47 am

I think she looks beautiful, so I dont care if she did it or not. She have the right to be more pretty. And maybe its all about photoshop, you never know when technology change people.

RE: Bluet August 9, 2008 at 6:34 pm

Whitewashing someone’s face via photoshop, does not make her “more pretty”. It makes her look pale and unnatural. Especially with that wig. Beyonce is a a beautiful black woman and Loreal should respect and accept that fact. This photo makes Beyonce look much older than what she is and just plain awkward.

Cool Web Gossip August 9, 2008 at 7:17 pm

Absolutely, but I am not in the least bit surprised that l’oreal would so such a thing.

grossed out August 28, 2008 at 3:05 pm

oh my goodness – another michael jackson
i knew she was not miss perfect!
so sick of her jealous image
love jennifer hudson more
love destiny’s child more~

Liana July 31, 2009 at 5:00 pm

wooow. Ofcourse Bey didn’t bleach her skin. Loreal prolly did that wit digital editing w/o even tellling Bey if so she can sue them if not. she is definitely not bleached, she’s a beautiful natural black women. this photo is allll edit!!!!!

Leave a Comment

Subscribegwg