GIRLFRIEND HAS BEEN PLAYED MORE THAN 100 MILLION TIMES ON YOUTUBE SINCE LAST YEAR!
the video to her hit single GIRLFRIEND online.
The promo has clocked over 100 million hits on video sharing site YouTube.com since it was posted on the internet by RCA record company executives last year (07) – and Lavigne’s earnings have rocketed as a result.
Every time the video is viewed, an advert is played and the singer receives a fee, reports Gigwise.com.
Clip Shows Avril Lavigne Recording Girlfriend in 8 Different Languages
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Nice marketing strategy I must say. Her agents do know the new age marketing for sure. Youtube in fact is so much popular that you just can’t ignore it.